Arizona Farm Bureau’s Fill Your Plate Connects Arizona Families to Arizona’s Farmers and Ranchers
By 2050, almost 75% of the world’s population will be urban. Meanwhile, most of us, including Arizonans, are three to four generations removed from the American farm and ranch. As a result, we have no connection with the source of our food other than eating it. Arizona Farm Bureau realizes the significant importance of knowing where our food comes from including the excitement of meeting a modern-day farmer growing our food, certainly local food.
So, we created Fill Your Plate, an online, searchable database of Arizona farmers and ranchers that can sell food products, and certainly local Arizona food, directly to you and me!
Launched in 2007, Arizona Farm Bureau’s Fill Your Plate serves to help form a unique relationship -- a common bond -- between Arizona farmers and ranchers and Arizonans. In fact, it’s one way we’re building community! Fill Your Plate provides chefs and Arizona families with an opportunity to find and purchase locally grown food and along the way make friends with the farmers and ranchers who grow our food.
Today, Fill Your Plate averages anywhere from 10,000 to 12,000 views a month. Most are checking out our weekly blog. Additionally, as we continued to roll out fresh content with our Fill Your Plate, we connected with Arizona State University’s Nutrition students who help up research, interview and write content for our Fill Your Plate blog. This has been a huge help in giving us quality, fresh content each week.
On the site, Arizona families that cruise Fill Your Plate pages have all sorts of entertaining opportunities to engage beyond just the searchable ag-based product database. Viewers search for recipes, read what local celebrities are saying about food, search for farms they can visit, checking farmers' markets in their area and much more! We even provide information about how food prices are trending and nutritious tidbits that highlight Arizona fruits and vegetables and meat products. It’s a cornucopia of insights that once you’ve begun to use Fill Your Plate your mouth will water in anticipation of biting into an Arizona apple or barbequing some of Arizona’s famous and tasty beef.
Curious what gets searched the most? Regular visitors to our website typically check out our blog first. Then if they are cruising around and want to see what local ag products are available, visitors typically search for Arizona beef and Arizona-grown wine.
And veteran Fill Your Plate fans frequently check out the new things we add as the new Arizona farmers and ranchers are added to the site, new producer recipe uploads, various celebrities talking about our great products and the three times a week we post on our Fill Your Plate blog!
Fill Your Plate provides a cornucopia of information.
- Searchable, local Arizona agriculture products
- Searchable recipes provided by Arizona farmers and ranchers (and oh can they cook!)
- Nutritious News
- Organic Arizona food
- The most comprehensive list of Arizona Farmers Markets; searchable
- Easy dinner recipes (tested by our farm and ranch families!)
- Arizona Produce in Season
- Local media and chef celebrities talking about local food from Arizona
- Fill Your Plate blog that posts two to three articles every week on food, recipes, nutrition and Arizona farming and ranching!
- New: A searchable database of the farms and ranches you can visit!
We often tell our Arizona families to Fill Your Plate with Arizona agriculture! So, a regular visit to fillyourplate.org is a visit to our Arizona farms and ranches.
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