Drum roll please: Our “ Arizona Agriculture in 60 Seconds” garnered 12,000 views on Arizona Farm Bureau’s Facebook newsfeed (posted February 28, 2017). The “Farm Bureau Multiplies Your Time” earned 6,800 views on Facebook. The “Beef Leads in Arizona Agriculture Revenue” posted 5,400 views. Our latest, Trade Talks! Just Listen” earned almost 4,000 views on the digital social media channel.
And while Facebook tells us it’s changing its algorithms a bit in a way that might hurt brands, if we engage with the content we post organic reach will still have merit.
But why does this have any value for Farm Bureau and agriculture in general? Well, it’s another way to tell our story, tell it correctly and engage the public. Plus, the marketing gurus say by 2019, video content will be the driving factor behind 85% of search traffic in the United States. Whether it’s Snapchat, Instagram, or Facebook, video content on social media is what marketers need to focus on, for now, say the experts.
So, Arizona Farm Bureau is dedicating some of our outreach efforts to video engagement. Most of our efforts are unable to garner these type of immediate views and engagement with most of that taking place within the first 24 hours the video is posted. Plus, we’re covering our critical issues including water, GMOs, wildlife management, food safety and more!
The video series we’ve begun on Facebook and YouTube is called “Food for Thought.” Watch for it every Wednesday. That’s the day we release the latest video.
Not on Facebook? You can view our Food For Thought Videos on our Youtube Channel and we also post on our blog.
See you online and fully engaged. Oh, don’t forget to share the video