This Wednesday, the next webinar series features our very own Stefanie Smallhouse, Arizona Farm Bureau President at 10:00 a.m. She’ll be giving a “state of the state” report on Arizona agriculture and her hopes for 2021.

Smallhouse is originally from the eastern plains of Colorado. She moved with her family to New Mexico and later attended New Mexico State University receiving a Bachelor of Science in Agriculture degree with studies focused on Wildlife Sciences and Range Management.  While there she received the National Wildlife Leadership Award from the Rocky Mountain Elk Foundation.

Stefanie worked as a wildlife biologist for the Bureau of Land Management in Southern Utah before marrying her husband, Andrew Smallhouse, and moving to Southeastern Arizona.  Andrew is a fifth-generation farmer and rancher in the San Pedro River valley and together they have two children.  Stefanie helps to manage their cow/calf operation, farm, saguaro cactus greenhouses and mesquite lumber business.

The Smallhouse family has received conservation awards for their farm and ranch management from the AZ Society for Range Management and the National Association of Conservation Districts.

She was a participant of the Partners in Agricultural Leadership (PALS) program Class 3, sponsored by the American Farm Bureau and the Altria Corporation. She is a past Chair of the AFBF Environmental Issues Advisory Committee and now serves on the American Farm Bureau Federation Trade Committee.

The 11:00 a.m. Webinar Features a former Google Executive

Steve Lerch, former Google Executive and founder and president of Story Arc Consulting will be answering our questions and concerns when connecting with our various stakeholder audiences including customers.

On November 11th at 11:00 a.m. (MST) during the free webinar Arizona Farm Bureau, New Mexico Farm & Livestock Bureau and Farm Bureau Financial Services will host Steve Lerch to include a live Q&A.

Prior to the formation of Story Arc Consulting, Steve spent nine years at Google crafting his unique perspective on the topics of innovation, strategy, and digital marketing.  He has helped the country’s largest membership organizations, advocacy groups, non-profits, government agencies, and agricultural checkoff programs better use digital tools and strategies to understand and reach their desired audiences.

Please join us as Steve Lerch explains how we can use simple analytics to help us understand and react to consumer trends. You can join the 11:00 am (MST) webinar by registering for our Webinar Wednesdays Series.

Remember the hashtag #AZFBWebinarWednesdays. Tomorrow's webinar is sponsored by Farm Bureau Financial Services.