Of Sustainability and Steaks
9/4/2013
The desert sunset featuring a cowboy atop his horse is one that every American loves. It has been used to sell everything from cigarettes to real estate. Some of the tools of the trade have not changed much either, like the horse, rope and hot iron brand. While the city folk romanticize about being on horseback pushing that big herd underneath the western sky, that cowboy in the image is busy trying to stay competitive in an ever-changing market. Gone are the simple days of driving large herds of cattle to market, collecting a check and calling it a day. Great change has taken place over the years toward not only becoming more than sustainable but also to remain resilient in markets which move in gigabytes.