Ag Business Bottom Line: How Our Communication Channels Support Your Business Success
Industry experts suggest that the importance of being educated and informed on the latest industry updates, trends, legislation, regulations and more cannot be underestimated. It doesn’t matter what type of farm and ranch business you run, not keeping up-to-date with what’s new could leave your business open to all sorts of risk factors, or lead to you unwittingly failing to comply with new regulations. Moreover, businesses that aren’t informed of the latest industry updates also risk losing out to competitors, especially if you are a retail or direct-market farmer/rancher and serve the “end customer.”
The simplest way to resolve a lack of information or education is to be looped into all the forms of communication your industry-based organization provides. At Arizona Farm Bureau this means a variety of channels for information and education. We share four strategies that ultimately support your ag business bottom line, and all are free.
First, keep fully abreast of the latest state and national legislation and regulation that could positively or negatively impact your Ag Business through Arizona Farm Bureau’s “While You Were Working” Newsletter.
All business owners are familiar with the need to comply with state and federal regulations, especially in agriculture. However, the biggest problem for many farm and ranch entrepreneurs is the frequent changes to these rules.
Some business owners might regard regulations as just more red tape they must comply with when they’ve already got enough to think about, and they might not keep up with them like they should. However, not abiding by them can have heavy financial and legal consequences, and ignorance of the rules is no defense, that is why keeping informed of any new changes is crucial to your business.
To resolve this, subscribe to the weekly (during legislative session; biweekly when AZ Legislature not in session) While You Were Working. To subscribe go to https://www.azfb.org/Advocacy/Action-Center. Then to the right of the page and where it says, "Sign Up for Alerts," enter your email and zip code. This automatically sets you up to begin getting the newsletter through your email.
Second, join our weekly Talk to a Farmer/Rancher Instagram Live Sessions to understand what other farmers and ranchers are dealing with and even the strategies they use to deal with challenges on the farm or ranch.
Our Talk to a Farmer, Talk to a Rancher, occur every Friday at 10:00 a.m. on our Instagram account, @AZfarmbreau. If you have the Instagram app on your smartphone, you just need to have it opened during the 10:00 a.m. hour and watch for us to go live. You can even post questions during the live sessions.
One rancher who regularly watches our weekly show said, “I pay attention to who you mention will be your guest for that week’s show and if it’s someone I know I can learn from I make a point to join when you go live on Instagram. I’ve learned a lot so far.”
We save each show to video and it’s always on our @AZfarmbureau Instagram account. Additionally, we share the link to Facebook, so you can find the video there and watch at your leisure if you can’t make the “live” session.
Third, track government grants, loans, job openings and more by subscribing to Arizona Farm Bureau's weekly Ag & FB News.
Simply log in to your membership account at www.azfb.org and in the "communication preferences" section select "Opt-In to Email Communication" and also "eNewsletter."
This newsletter is sent out every Thursday morning to 1,800 subscribers in the agriculture industry, members and non-members alike.
This newsletter caters to more general farm and ranch news, including information specific to Farm Bureau, and highlights opportunities for farmers and ranchers to take advantage of an array of options related to their businesses.
Fourth, share our Arizona Agriculture videos when your network of family and friends challenges you on your farm and ranch practices.
You’ve probably already experienced pushback from family and friends about the way you farm or ranch or how modern agriculture operates today. You’re not alone. It’s becoming common practice for the public that knows nothing about agriculture to tell us how to farm.
A recent comment by retired Arizona farmer Pat Murphree got tremendous traction recently on social media. He said, “Why do people who are not farmers know more about farming than farmers?”
Go to https://www.azfb.org/News/Videos to find a video that will help you explain a practice or issue within our farm and ranch industry. We have a video for nearly every imaginable challenging topic coming from the public including Climate Change and Agriculture water issues. If we don't, let us know, and we'll research the topic and produce and informational video!
Testimonies from our farm and ranch members tell us these tools add value to their business bottom line. Join their chorus. And, of course, as a farm and ranch member, you are already getting our monthly publication, Arizona Agriculture. Maintain your annual membership to ensure you get the magazine without interruption.
Oh yes, we also host an annual Webinar Wednesday series! We are working to leave no stone unturned in the quest to keep you informed and prepared to handle all the challenges you face running a business.