Big news for sustainable fashion: URBN, the folks behind Urban Outfitters, Anthropologie, Free People, FP Movement, and Nuuly, just teamed up with the U.S. Cotton Trust Protocol. This move amps up their push for responsibly sourced cotton, with a bold plan to hit 100% responsible cotton and 60% eco-friendly raw materials by 2027.
Arizona’s cotton farmers, some of whom are already part of the Trust Protocol, are helping make this happen. The program’s all about setting a high bar for U.S. cotton—think data-driven, traceable, and focused on real impact, from better land use to smarter water management.
“We’re serious about making sure our cotton’s grown the right way,” said Barbara Rozsas, URBN’s Chief Sourcing Officer. “Joining the Trust Protocol gives us a clearer view of our supply chain and its footprint.”
Daren Abney, who runs the Trust Protocol, is stoked to have URBN on board. “Their goals line up perfectly with ours—pushing for better practices and real progress,” he said.
This isn’t URBN’s first rodeo with sustainability. They’re already deep into recycling, cutting waste, and boosting clean energy. Now, with the Trust Protocol’s farm-level data and supply chain tracking, they’re doubling down on making sure their cotton meets top-tier environmental and social standards.
About the U.S. Cotton Trust Protocol
The U.S. Cotton Trust Protocol is a voluntary program that’s changing the game for U.S. cotton. It sets clear, measurable goals for sustainability—covering everything from soil health to greenhouse gas emissions—and backs it up with hard data and independent audits. It’s the backbone for greener cotton and a more transparent supply chain.