Duncan Family Farms Recent Promotions Reflects Values and Growth

Based in Goodyear, Arizona, Duncan Family Farms, a leading family-owned, multi-regional grower of over 7,000 acres of certified organic produce, yesterday announced the promotions of two long-time employees – Will Feliz as president and Pete Guerrero as vice president of operations.

Founded in 1985, Duncan Family Farms is a family-owned, multi-regional grower of over 7,000 acres of certified organic produce, specializing in baby lettuces and greens, kales, beets, chards and herbs using sustainable, state-of-the-art farming practices. 

"Will and Pete bring the passion and expertise needed to continue our mission of growing healthy, life-giving foods for our customers, while improving the environment and giving back to our community,” said Arnott Duncan, co-founder and CEO and long-standing member of Arizona Farm Bureau. “The new appointments on the team will help take the company to a whole new level.”

Prior to his promotion to president, Will Feliz spent his entire 27-year career in the produce industry working for small, mid and Fortune 500-size companies including his most recent role as chief operating officer of Duncan Family Farms. As president he will focus on guiding the strategic plan, developing new business channels and exemplifying the company’s defining values to employees, customers and stakeholders.

Will Feliz has spent 27 years in the produce industry.

 “It is a great privilege for me to assume the role of president,” said Feliz. “I am excited to be working with one of the finest teams in the entire organic produce industry.”

 Vice president of operations Pete Guerrero began in the produce fields as a food safety manager and worked up to director of supply chain and procurement over an eight-year span with Duncan Family Farms. He played a critical role in strengthening the food safety program, a key part of the company’s culture and process. He is responsible for managing daily operations of growing locations in Arizona and California.

Prior to yesterday's promotion, Pete Guerrero has served as director of supply chain and procurement for Duncan Family Farms.

 “I am grateful for the opportunities Duncan Family Farms has given me,” said Guerrero. “I am honored to pay it forward by guiding and developing our 400+ employees as the company did for me.”

A bright spot in Arizona’s organic produce production, Duncan Family Farms specializes in baby lettuces and greens, kales, beets, chards and herbs using sustainable, state-of-the-art farming practices. Founded in 1985 by Arnott and Kathleen Duncan, the company is one of the largest growers of organic produce, nationally recognized for their environmentally-sensitive farming techniques and premium-quality food for processors, retail and foodservice distributors. Arizona's agriculture represents a diverse mix of organic and conventional; representing small, medium and large farms. 

 "Our new president and vice president of operations share our integrity, dedication to excellence and vision for the future. Both will play an integral role in the company’s growth and exciting developments soon to take place,” said Duncan.

 To learn more about Duncan Family Farms, visit duncanfamilyfarms.com.

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