By Julie Murphree, Arizona Farm Bureau Outreach Director: While our retail farm segment (farmers and ranchers that sell directly to the public) is less than 0.2% of our Arizona agriculture cash receipts, they serve one of our most important engagement functions: outreach. According to the USDA's 2012 Census of Agriculture (the most recent available), retail "represents the value of agricultural products produced and sold directly to individuals for human consumption from roadside stands, farmers' markets, pick-your-own-sites and more. It excludes non-edible products such as nursery crops, cut flowers, and wool but includes livestock sales. Sales of agricultural products by vertically integrated operations through their own processing and marketing operations were exculded." In Arizona, according to USDA, "the value of direct market sales to individuals for home consumption was $7.9 million of the state's total agriculural cash receipts (crop and livestock)."
Once the next agricultural census is complete, I anticipate that nearly $8 million will be much bigger.
While Danzeisen Family dairy has traditionally marketed their milk through the United Dairymen of Arizona cooperative (and still market the majority of their milk through the co-op), they recently launched a line of their flavored milk through traditional retail channels; an example of traditional farm families opening a retail market for their farm product.
This is the farmer and rancher group that typically has a direct connection to the public.
Some of our farm and ranch families have ventured into retail/direct market farming while also traditional commodity farmers. Either way, our retail/direct market farm and ranch families have compelling stories to tell and are serving up some amazing agriculture for our state.
- Justice Family (Organic Citrus and Natural Beef)
- The Sossaman Family (Traditional row crops and ancient grains)
- Predmore Family (Wine grapes)
- The Ham Family (Landscaping)
- Bostock Family (Wine grape growers)
- Chaz Shelton (Aquaponics)
- Danzeisen Family (Dairy)
- Statler Family (summer vegetables & floral farming)
- Carlson Family (wine grapes)
- Evans Family (sweet corn)
- Petersen Family (Cattle)
- Killian Family (Crops, citrus and cattle)
- Creech Family (direct-to-market farming, retail farmer)
- Anderson Family (direct-to-market farming, retail farmer)
- Mortimer Family (direct market farm, cattle, plant nursery)
- Graham Family (wine grapes, pistachios)
As we continue to profile our farm and ranch families in Arizona, we’ll feature more of our retail farmers. For the complete list of the more than 100 farm and ranch families, go here.