Membership Matters: Labor of Love

Membership Matters: Labor of Love
Labor of Love program sharing positive messages on the sides of farm buses.

Bill Alexander Ford in Yuma, Arizona is sponsoring signs celebrating and thanking farm workers. “Wave if You Love Veggies” (ThankaFarmWorker.com) is the special message that will be on over 50 labor buses this week. In November 2015, the Labor of Love program was created by the Yuma Fresh Vegetable Association as an opportunity to thank farm workers for their service to agriculture.  

One of Arizona Farm Bureau’s top member benefit providers is Ford. Their dealerships are located statewide, so its easy for member to take advantage of the $500 bonus cash rebate from Ford.

Bill Alexander Ford’s owner Ryan Hancock has supported the Labor of Love program since its inception and has provided many noteworthy gifts to the program including a car (won by a long-time Dole employee), hundreds of farm boots to laborers and now these upbeat messages on buses. "We feel that these signs enhance the program's objectives to offer thanks to farm workers,” said Hancock. “We love the idea that the entire community can be a part of thanking them for their efforts with a simple wave. We hope it will mean a lot to those on the buses and for them to realize there is a deep appreciation of their hard work and contribution to the agriculture industry. The industry sustains this community and helps sustain our business. It's our way of giving back."

          

The Labor of Love program will be winding up soon in the Yuma area. The buses and new signs will be heading to Salinas, CA area to continue the outreach to farm workers.

Source: Yuma Fresh Vegetable Associaiton

Editor’s note: For more information on our member benefits including our regional benefits go to Arizona Farm Bureau’s member benefits page online. Or, download the Member Benefits app (FB Benefits) to your smart phone for easy, everyday access to your benefits