The idea of a webinar series wasn’t a new concept to Arizona Farm Bureau (AZFB). A desire for years, a series of online seminars didn’t come to fruition until after a year of virtual meetings, conferences and telecommuting thanks to 2020’s COVID-19 and other previous factors.
Since the official launch of the Arizona Farm Bureau online seminars in January, Webinar Wednesdays, as part of our Leadership and Business Development, the effort has come a long way. We switched to a user-friendly platform, added a robust group of panelists each month, and are working towards giveaways and drawings to generate more participation. Each webinar is also recorded and put on azfb.org so our members can access past sessions on their own time and at their own convenience.
We kicked off the series with a set of leadership-targeted videos and live panelists focused on the leadership development training priority our volunteer leaders often ask for. We featured videos from the American Farm Bureau Federation (AFBF) featuring guests ranging from our own AZFB staff to county leaders of different backgrounds and geographic locations around the state.
Because this training tool in our toolbox is somewhat new, we understand that the right topics for our members to access become one of the most important aspects of Arizona Farm Bureau’s leadership and business development. So, we sent out a survey.
This survey was conducted earlier this summer.
The survey queried preferred time of day, topic preferences and even ask for suggested guest speakers.
Survey results showed that nearly half of the respondents wanted us to feature webinars around regulatory and legislative issues, and over a quarter said they would tune in to hear about industry updates. The next two most popular topics were small business compliance and leadership development.
We all know how valuable our time is. For our farm and ranch members, each day, you wear many hats. When surveyed, the results of preferred time to attend the webinars was a tie between 4:00 pm to 5:00 pm and 5:00 pm to 6:00 pm, confirming our thoughts that the end of the day would be most ideal for most participants. Our latest Webinar Wednesday was held June 30th at 5 pm, titled ‘What’s the Yield with Drones? - Practical application, legal implications and how to make them as efficient to your operation as possible. Participants had to register to attend since we gave a drone away. Registrants were entered into a live drawing that at the conclusion of the webinar, were randomly selected to receive a drone valued at $450. Participants had to be on the webinar when the selection was made.
We would love to hear from you about what you’re interested in hearing or learning. Email your ideas or suggestions to firstname.lastname@example.org